Leave the gun. Take the cannoli.

Marketing and advertising has shifted. The old-fashioned "Buy Me Now!" message doesn't resonate as well, and is often seen as intrusive. Consumers respond better to a message that either entertains or informs them. That's why we advocate a marketing strategy of "Leave the gun. Take the cannoli." The gun of course, is the "hard sell" – and the cannoli is something sweet to offer your audience. For our technology clients, the cannoli usually takes the form of information-based marketing. If...

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