An article is not just a receptacle for containing a brand mention and a backlink – it is thought leadership. It is your link to the online world of media.
The obvious SEO benefit of being mentioned and linked to from multiple media websites is an important part of your strategy, but what those articles say, and how they say it, is what makes the difference. We understand what editors are looking for, and generic, boilerplate articles will just not make the cut. Our staff of professional journalists and subject-matter experts understand your business. Generic content writers just aren’t going to be able to come close to delivering what you need.
We create articles meant to adhere to journalistic standards, written specifically to appeal to media outlets in your industry. We’re not going to ask you to complete a basic fill-in-the-blank form, we will actually take time to talk to you, and interview you at length if necessary, to understand your business, your product line, and your unique value. We won’t be happy until we know what you’re all about, and we won’t begin writing until we are familiar with what you do.